gymoutlets

After suffering a bout with the coronavirus in May last year, Ben Francis decided to make clothes. He started a small business in his parents' garage and soon found himself a steady source of income. He also took up sewing lessons from his grandmother. General Atlantic, a US private equity firm, recently bought a 20 percent stake in the company. Now, a global IPO is on the horizon for the fitness apparel company. Gymshark Target Customers While many sportswear companies face the same threats as Gymshark, these companies are unique because they can cater to two distinct demographics at once. The company targets both the bulky male weightlifter and the female fitness freak. That means that they can target both these demographics simultaneously. While this might seem like a challenge, the benefits of targeting two different niches are undeniable. Gymshark Blackout Sale Despite the challenges that come with operating a direct-to-consumer business, Gymshark appears well-positioned to n